Samsung’s two-minute Super Bowl ad starring Paul Rudd and Seth Rogen was pretty hilarious, but it also completely bashed all of its big game commercial competition.
The premise of the spot is that Rogen and Rudd have to pitch ideas to “Mr. Show’s” Bob Odenkirk for Samsung’s “Next Big Thing” commercial. Their advice slams the following ads:
“People love commercials with talking babies, so we just use Seth!” Rudd says. (“I would wear a diaper for Samsung,” Rogen concedes.) This makes fun of E*TRADE’s talking baby Super Bowl spot:
Rudd then wakes up a snoring Odenkirk with the exaltation: “Crowdsourcing!” Get it? Because everyone crowdsourced this year. “You want people to send you ideas so you don’t have to think of an idea,” Rogen explains. Doritos always does it with its “Crash the Super Bowl” contest, but this year the advertiser was joined by Lincoln (which had viewers’ Tweets write the ad), Speedstick (which had fans create the spot), and Audi and Coca Cola (which both made users vote on how their ad should end).
Here’s a winning Doritos spot:
“Space” Rogen then exclaims. “We could send people into the Galaxy with the Galaxy. But we don’t train them. We just send them up there and see what happens.” Axe is actually sending people into outer space if they enter a contest related to its Super Bowl spot. No joke.
And then they made fun of Psy, who rewrote “Gangnam Style” for Wonderful Pistachios.
“I’m an Asian rapper, rapping, and then guess what,” Rogen says. “S-beam!” Rudd replies.
We’re used to Samsung and its agency 72andSunny bashing other brands … namely Apple. But the Super Bowl is all about going big, so why not take on almost all of the competition in front of approximately 111 million people?
Watch the full Samsung spot below:
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