And They're Lining Up To Buy The Samsung Galaxy S3 In Europe...

Via Philip Elmer-Dewitt at Apple 2.0, here’s a video of a (short) line outside a Samsung store in London about an hour before the Galaxy S3 was to be released.

The global smartphone game is a two-horse race between Apple and Samsung right now.

And it’s nice to see that a company other than Apple can make products that inspire people to go wait in line.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.