Samsung recruited the world's top 'Fortnite' player for a tournament showing off their new smartphones

SamsungTyler ‘Ninja’ Blevins and Korean pop group iKon appeared at a special Samsung event in New York City.
  • Tyler “Ninja” Blevins, the world’s most popular gamer, and iKon, a Korean pop group, helped Samsung celebrate the launch of its Galaxy S10 smartphones at a special event in New York City.
  • At Samsung 837 in Manhattan, fans played in a “Fortnite” tournament using Galaxy S10+ phones and were treated to a special performance by iKon.
  • Samsung is also offering Galaxy S10 owners a special “Fortnite” skin based on iKon member Jung Chanwoo.

To celebrate the launch of their new Galaxy S10 smartphones, Samsung partnered with the world’s most popular gamer and a Korean pop supergroup for a special event in New York City called Level Up.

Held at Samsung 837, the company’s exclusive Manhattan venue, Level Up included a “Fortnite” tournament run by Super League Gaming with a guest appearance from Tyler “Ninja” Blevins, and a performance by K-pop group iKon.

The tournament was played entirely on the Galaxy S10+, with footage being displayed on a three-story video wall inside Samsung 837; gameplay was also broadcast on Twitch, a video game streaming platform. As a part of the Galaxy S10 launch, Samsung is offering S10 owners iKonik, an exclusive “Fortnite” outfit based on iKon member Jung Chanwoo, and Scenario, an emote based on the group’s hit song “Love Scenario.” The Galaxy S10 officially launched on March 8th with three different models.

Grand prize winners at Level Up were given new Galaxy S10 phones and the top performing players in the “Fortnite” tournament got to play alongside Ninja and iKon on the Samsung 837 stage. Ninja is the most well-known competitive gamer in the world, having earned more than 13 million followers on Twitch.

Here’s quick look at what it was like at Level Up inside Samsung 837:


Samsung 837’s three-story video wall showed off the action from the Level Up “Fortnite” tournament.

Samsung

Tyler “Ninja” Blevins, the world’s most popular “Fortnite” player, was in attendance; he helped launch the Galaxy Note 9 last year too.

Samsung

The winners of Level Up’s “Fortnite” tournament got to meet Ninja and earned Galaxy S10 phones for their efforts.

Samsung

Korean pop group iKon was also on hand for an exclusive performance.

Samsung

“Fortnite” has a special skin based on iKon member Jung Chanwoo; only people who buy the Galaxy S10 will be able to unlock it.

Samsung

Fans packed the house for iKon’s performance and a special panel discussion with Ninja and the group.

Samsung

In case you’re wondering what iKon’s music sounds like, you can listen to one of their top tracks here.


Later in the day, Ninja and the members of iKon played with fans on a new Creative Island in “Fortnite” made exclusively for Level Up.

Samsung

Everyone at Level Up was playing the mobile version of “Fortnite” on the Samsung Galaxy S10.

Samsung

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