If advertisers are sceptical about Facebook ads, all they have to do is look at Samsung and its enormously successful campaign.
At last week’s IGNITION conference, Carolyn Everson – the VP of Global Marketing Solutions at Facebook — told Business Insider’s Jim Edwards that Samsung paid $10 million for a three week Facebook ad campaign.
The end result? Samsung sold $129 million worth of Galaxy S III smartphones. Not too shabby.
Learn more about Samsung’s campaign and how Facebook is helping small businesses target the right consumers below:
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