Salesforce.com Just Laid Off A Bunch Of Radian6 Employees

Marc BenioffSalesforce CEO Marc Benioff

Photo: Flickr/Dell’s Official Flickr Page

Salesforce.com has laid off employees from Radian6 today.Salesforce.com acquired Radian6 for $326 million last year.

Salesforce.com PR confirmed reports circulating on Twitter and the web of the layoffs, telling Business Insider in an emailed statement:

“With the integration of Radian6 and Buddy Media, the Salesforce Marketing Cloud is rebalancing its resources to support its growth, including moving from a hub to a distributed model for certain customer-facing roles, consolidating marketing and dramatically increasing investments in R&D. Fewer than 100 people were impacted globally.”

Salesforce Marketing Cloud is the name for the new business unit created from Salesforce’s recent online-marketing acquisitions.¬†

The news was broken by an article from Knowlton Thomas of TechVibes. Thomas¬†reports that Salesforce targeted Radian6’s marketing and social-community departments and that even vice presidents have gotten the pink slip.

Updated: A source close to the company told us that a good number of the employees that were impacted are in Canada.

Are you an employee or Salesforce.com insider with insight to share? We want to hear it. We are discreet. [email protected] or on Twitter @Julie188.

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