Salesforce CEO Marc Benioff apparently thinks Twitter is an 'unpolished jewel' that he might want to buy

MarcBenioff2016Getty ImagesSalesforce CEO Marc Benioff

Salesforce CEO Marc Benioff sees Twitter, which is said to be up for grabs as an acquisition target, as an “unpolished jewel,” reports the Wall Street Journal, citing anonymous sources.

Since reports first emerged that Twitter might be looking for a buyer, Salesforce’s name has kept coming up as a potential acquirer. According to the Wall Street Journal, Benioff believes Twitter’s vast social media data could be applied to Salesforce’s core business in sales and marketing software.

Furthermore, the Journal reports that Twitter could start to look at bids this week. The company has had a turbulent several quarters, as user and revenue growth have continued to stall out.

This news comes not long after famed investor Chris Sacca, who’s long held his position in Twitter amid its up and downs, declared that he’s disappointed in CEO Jack Dorsey and would prefer to see the company sell itself.

Google and Disney are also said to be potential suitors for Twitter. Twitter shares are up 3.74% to $24.40 in after-hours trading.

NOW WATCH: Where the ‘Thanks, Obama’ joke actually comes from and how Obama made it his own

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at