Even though fuel prices are rising, the demand for luxury heavy-duty pickup trucks that weigh more than five tons has been going up, writes Joseph B. White in The Wall Street Journal.Some of these cars include: the Platinum editions of Ford’s F-250 and F-350; GMC’s Sierra HD Denali; and Chrysler’s Laramie Longhorn. According to White, they go for $50,000 to $60,000, which is about the same price as the BMW 5-series.
These trucks are powerful and feature Southwestern interior styles, like saddle leather seats and cowboy boot-style stitching.
But the demand extends beyond the Southwest, where rodeo people use the trucks. An automotive analyst told White that heavy-duty pickups sell at about 467,000 a year.
And one driver of a Ram Longhorn Laramie told White that he uses his car as his office.
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