Sailthru, an analytics startup that helps companies deliver personalised content to every unique user, is raising a fresh $20-25 million Series B round, multiple sources say.
The round is still underway and the lead investor is yet to be determined. We’ve heard there’s interest from both Khosla Ventures and IVP.
One source told us SailThru is seeking $25 million, but felt the asking price was too rich. Another says the round will likely close at $20 million.
Sailthru is proving to be a valuable resource for ecommerce companies including JackThreads, Fab, Soap.com and OpenSky. Media companies including Business Insider, AOL and The Huffington Post also use Sailthru to recommend content to readers based on their article preferences.
According to a recent study, ecommerce companies using SailThru see, on average, a 12.3% increase in revenue per unique user. They’re also seeing users spend 200% more time on their sites. SailThru is improving email open rates by 35%.
While SailThru doesn’t necessarily need the capital, it received a lot of inbound interest from investors and is seeking new financing to accelerate growth.
We spoke with Neil Capel, CEO of Sailthru. While he didn’t confirm the amount being raised or the investors involved, he did tell us SailThru is seeing 20% month over month growth. “The company will be cash flow positive by the end of the year,” says Capel.
SailThru was founded in 2008 by Ian White and Neil Capel. The New York startup has raised $9 million to date and employs more than 70 people.
Full Disclosure: Ian White was employed by Business Insider and Business Insider is one of SailThru’s clients.
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