Adweek’s headline about Saatchi & Saatchi CEO Kevin Roberts’ visit to his Warsaw, Poland, branch could not have put it better: “This Is How You Suck Up to Your Agency’s Visiting Global CEO.”
Roberts was in town for a conference — he spends the majority of his time flying from one foreign luxury hotel to another — and to honour him the Saatchi Warsaw staff created a five-floor mural of his face made entirely out of Post-It notes.
Roberts, famously, isn’t shy about publicity. He probably loved it. Here’s Adweek’s image of it:
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