The Russian government just published a guide for taking 'safe selfies' after a series of selfie-related deaths

The Russian government has launched a campaign to keep young Russians from taking dangerous selfies, according to the Izvestia newspaper.

On Tuesday, the Russian Interior Ministry released an illustrated guide warning people about the dangers of taking selfies. The booklet is complete with pictures of people taking selfies on boats, in front of an oncoming train, and standing on a rooftop, accompanied by captions like: “A selfie on railroads is a bad idea, if you value your life,” and “A selfie with animals isn’t always nice.”

The Safe Selfie campaign’s motto is: “Even a million ‘likes’ on social media are not worth your life and well-being.”

The ministry says it started the campaign in response to a series of selfie-related deaths and other incidents in the country. Russian police say that at least 10 people have been killed and 100 have been injured while taking selfies in 2015.

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