Rovio Was Going Bankrupt When They Released Angry Birds

angry birds

Photo: Flickr/Astroot

Before Angry Birds, Rovio made games for other gaming companies and had had some success, but they were still on the cusp of bankruptcy when they decided to make their own game.A great long Wired UK feature on the company tells the story of how they looked at “hundreds” of concepts in the two months before settling on Angry Birds.

An inspirational and impressive entrepreneurial story: they snatched victory from the jaws of defeat and are now a $50 million plus business.

(Thanks to The Atlantic’s Alexis Madrigal for pointing this out.)

Don’t Miss: Disney Needs To Buy Angry Birds →

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at