We’d like our next stimulus package to come with a parade—oh, and a football game.
Pasadena Star-News: The Rose Bowl game will generate $58.6 million for the city’s economy this year, according to a study by the USC Marshall School of Business.
Of that, $5.6 million will go directly to the city in tax revenue, and $30.6 million will come from ticket revenue, direct spending by game attendees, corporate sponsors and other sources related directly to the game.
The study also estimates there will be $20 million in indirect revenues, such as sales tax, hotel taxes, and other taxation.
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