Silicon Valley Heavy Hitters Mock Over-Hyped Startups To Promote Ron Conway's Latest Project, 'One City'

SV Angel founder and San Francisco city advocate Ron Conway got together with a bunch of tech heavy hitters to launch One City, a new initiative supported by Mayor Ed Lee, that aims to make positive changes in the Bay area. It’s part of a larger organisation Conway founded in 2012,

One City launched Tuesday with a video Conway hopes will go viral, “MyBook.” The video pokes fun at over-hyped startups. In the video, which stars Biz Stone, Joe Montana, MC Hammer, Warriors player Harrison Barnes and San Francisco Police Chief Greg Suhr, the tech rumour mill starts churning over a mystery startup called “MyBook.”

“MyBook is beyond trending — I think it broke the hashtag,” a line in the video states.

MyBook ends up being an education movement, not a tablet, smart phone app, or something that can be publicly-traded.

“What if schools were the next big thing in tech?” the video concludes, promoting a One City initiative, “Circle the Schools.” Circle the Schools connects more than 20 technology companies with public schools in San Francisco, which they can provide either supplies or mentorship to.

“One City will harness this same passion to find solutions to the biggest problems facing San Francisco,” Conway states in a press release. “One City is the new home for [Circle the City] and so many other projects like it.”

Improving San Francisco is a project Conway feels strongly about. At a recent Bloomberg conference, he got into a heated argument with early Facebook executive and venture capitalist, Chamath Palihapitiya over the city’s housing crisis.

Here’s the MyBook video that’s promoting One City’s launch, below:

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