Adele really is “Rolling in the Deep.” Deep in cash, that is.In the wake of the singer’s six Grammy wins last month, her 2011 album “21” has sold over 730,000 copies–up from 237,000 copies the week before, reports Forbes.com.
And according to Billboard, that is the biggest sales gain in Nielsen SoundScan history (excluding albums released on an irregular schedule), which has been tracking data since 1991.
And it seems Adele has the Grammys telecast to thank for her whopping 207-per cent sales increase that also put her back at number one (for her 23rd consecutive week—that’s longer than even Whitney Houston‘s Greatest Hits album) on the Billboard chart.
After Houston’s death on the eve of the Grammy Awards, during which Adele performed and picked up six awards, the telecast drew a record-breaking audience of 39.9 million—beating Oscar ratings for the first time since 1984.
A SoundScan gain for an album hasn’t been as notable since March 2003, reports Billboard, when Norah Jones‘ “Come Away With Me” jumped from No. 3 to No. 1, selling 621,000 (up from 144,000 the week previous).
And coincidentally, Jones’ jump was caused by the Grammy Awards, too.
Only three other albums have seen a larger unit gain in a week than Adele’s “21,” but all were due to irregular debuts or off-cycle releases.
Check out the list, according to Billboard, below:
1.) Eminem‘s The Eminem Show jumped from 285,000 to 1,322,000 on June 8, 2002 in its first full week on the chart — and second week at No. 1 (a gain of 1,037,000). Its 285,000 debut at No. 1 was engineered by an early release, and, at most, only three days of sales. After its first full week in stores, it then incurred the massive jump in sales.
2.) Pearl Jam‘s Vitalogy zoomed from 10,000 to 877,000 on the chart dated Dec. 24, 1994 — its third week on the chart. The album was released on vinyl LP first (debuting at No. 55 on Dec. 10 with 34,000) before falling to No. 173 with 10,000 the next week. Once the CD was released, it flew to No. 1 with 877,000.
3.) The Notorious B.I.G.‘s Life After Death went from 6,000 to 690,000 in its second week on the chart — April 12, 1997 (gain of 684,000). However, its bow at No. 176 with 6,000 was owed to early sales, pre-official street date, that forced the title onto the list prematurely. The next week, after its first official week in release, it jumped to No. 1.
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