If you’ve ever wanted to monitor the market for Rolex watches like a stock ticker, we have good news.
StockX, an online retailer that calls itself the “stock market of things,” just added two more categories: watches and handbags.
Anyone looking to buy can list a price they’re willing to pay for an item, while those looking to sell can list what they’re looking to get for the item.
Users can buy or sell instantly if the item is already listed on the website for a price they would accept. The prices are then listed over time so that users can be sure they’re getting a good deal.
StockX previously only offered sneakers before this. At first, the sneakers were only available to buy as new in box, but with the new categories, the site is allowing used items to change hands as long as they are in “excellent” condition. Since all items are shipped through StockX, they are also authenticated by the website and evaluated to that standard.
You’ll find all kinds of high-end watches listed on the site. Among the current most popular items are several models of the Rolex Submariner and Explorer II, as well as the Cartier Roadster.
StockX has hired experts in both watches and handbags, as the website had no prior experience in dealing with these items, according to a press release announcing the new categories. The site was cofounded by CEO Josh Luber and Cleveland Cavaliers owner Dan Gilbert.
Consumers interested in luxury items like watches and handbags are increasingly turning to pre-owned goods. No longer looked at with disdain, the pre-owned market is growing in both dollars and prevalence.
“There’s been a major shift here over the last four to five years where people really understand value in a different way,” Alexis Clarbour, director of pioneer luxury accessory consignment website Portero.com, told Business Insider in February.