Rolex unveiled a new watch that's shinier than anything we've seen from the brand before

Rolex Gem 3RolexThe Rolex Yacht-Master II 40 in Everose.

It’s the story of Rolex and the technicolor dream watch.

The Swiss watchmaker has unveiled a brand-new addition to its Yacht-Master watch collection at this year’s Baselworld, the biggest annual watch trade show in the world.

What makes it so unique? A crown of multi-coloured jewels graces the rotating bezel — 32 sapphires, eight tsavorites, and one diamond, to be exact.

Though gems have graced Yacht-Master bezels before, they have never been on the 40 mm model, and they have never been this vibrant, according to Hodinkee.

The gems are set in a case made from Rolex’s proprietary 18k rose gold alloy called “Everose,” and are paired with an Oysterflex rubber band. It’s undoubtedly a sport watch, and one that will catch the average person’s eye.

Pricing is not available for the piece yet, but we expect the gems to carry a premium over the standard Yacht-Master II 40mm in Everose‘s $US24,950 suggested retail.

NOW WATCH: These are the watches worn by some of the most powerful men in finance

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.