RIP, Nokia (1865 – 2014)

Nokia is entering its death spiral. It’s running out of cash, it’s running out of time, and it’s running out of options. A year ago, incoming CEO Stephen Elop made a brave decision to break with the past. He ditched Nokia’s Symbian operating system and decided to focus all of the company’s high-end development on Microsoft’s Windows Phone platform. At the time, it looked like a risky but potentially high-yielding bet.

If Nokia had gone with Android, the best that it might have achieved was to become an also-ran—another in an endless stream of me-too commodity smartphone makers. Windows Phone, on the other hand, offered Nokia an outside shot at restoring its former glory. Here was a gorgeous OS in need of beautiful hardware. If Nokia could deliver wonderful devices for the platform, it might be able stand out in the marketplace as offering something unique: A coherent line-up of attractive, user-friendly phones at all price levels.

Click here to read more >>

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.