If RIM is going to maintain its lead in the smartphone market, and not become a low-end player, it needs to make MAJOR improvements to its BlackBerry software, user interface, web browser, multimedia services, app platform, etc.
So, is it getting there with the new BlackBerry 6 software, coming later this year?
It’s a start. As you see in this new teaser video from RIM, there’s quite a lot of iPhone-like gesturing and graphics built into BB6.
But these are just simulations; the finished products will have to be great for RIM to maintain any superiority it has over Android and the iPhone.
Remember, RIM co-CEO Jim Balsillie promised the new BlackBerry platform and devices would be “a quantum leap over anything that’s out there.” Does this new video say that to you?