If RIM is going to maintain its lead in the smartphone market, and not become a low-end player, it needs to make MAJOR improvements to its BlackBerry software, user interface, web browser, multimedia services, app platform, etc.
So, is it getting there with the new BlackBerry 6 software, coming later this year?
It’s a start. As you see in this new teaser video from RIM, there’s quite a lot of iPhone-like gesturing and graphics built into BB6.
But these are just simulations; the finished products will have to be great for RIM to maintain any superiority it has over Android and the iPhone.
Remember, RIM co-CEO Jim Balsillie promised the new BlackBerry platform and devices would be “a quantum leap over anything that’s out there.” Does this new video say that to you?
Business Insider Emails & Alerts
Site highlights each day to your inbox.