I haven’t seen a company embarrass itself as much as RIM has in the last year or so. From failed products to sad attempts at marketing, it seems that RIM doesn’t know when it’s time to take a step back.
There’s a lot to be said for the bravery of a fighter that repeatedly gets back up after being knocked down. However, RIM has been knocked out. The company needs to take a step back, regroup and do something substantial.