Research In Motion announced plans to lay off 2,000 employees, which is approximately 10% of its staff.In addition to laying off staff, it’s changing up its senior ranks. COO Don Morrison is leaving the company. His role will be filled by a few other executives.
RIM has been flailing all year long as the rise of Android and Apple have finally taken their toll. The company seems clueless and lost.
Its number one goal is to make its QNX operating system great so people will want to buy RIM smartphones once again. If this shuffle helps, then great.
Here are the details on the senior management moves:
Thorsten Heins is taking on the expanded role of COO, Product and Sales. All product engineering functions, including both hardware and software teams, are being consolidated under Thorsten’s direction. This consolidation of product engineering functions is expected to both produce greater efficiencies and help to accelerate new product introductions in the future.
After more than 10 years of success overseeing sales and country operations for RIM in various regions including North America, Asia Pacific and EMEA most recently, Patrick Spence is taking on the role of Managing Director, Global Sales and Regional Marketing. Patrick will report to Thorsten Heins and will work with Thorsten to tightly couple the execution of product development and regional business operations around the world, enable faster local execution tailored to local market needs and support the needs of RIM’s valued operator and distribution partners.
Robin Bienfait is maintaining her responsibilities as CIO, including BlackBerry Operations, Customer Service and Corporate IT functions, and also taking on responsibility for the Enterprise Business Unit focused on delivering outstanding customer service and extending RIM’s leadership in the enterprise sector.
David Yach, in his role as CTO, Software, will focus on current and future software platforms, as well as the surrounding developer and application ecosystem.
Jim Rowan is taking on the expanded role of COO, Operations and will continue to be responsible for manufacturing, global supply chain and repair services. As part of the streamlining effort and drive towards greater operational efficiencies, he will also now oversee the Organizational Development and Facilities Management functions.
Brian Bidulka, RIM’s CFO, is working together with Jim Rowan in overseeing the Cost Optimization Program which is currently underway.