RIM Spends $100 Million On Irish Startup NewBay To Catch Up To Apple And iCloud

rim research in motion shadow

Photo: AP

Research in Motion is buying Dublin-based mobile software company NewBay for a reported $100 million.The deal, which was first reported by the Irish Times, will help RIM build the kind of cloud-based services that competing mobile platform providers Apple, Google, and Microsoft have all built over the years.

NewBay currently provides a software platform for phone carriers, including AT&T, T-Mobile, and Verizon. The carriers use this software to provide services such as online photo albums, automatic updating of social network status, and online address books. All the services are branded by the carriers. NewBay’s pitch is that carriers can make customers happy, and increase the amount of data they consume, by providing these kinds of services.

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