RIM hired a protesting flashmob to swarm a Sydney Apple Store chanting “Wake up!” and waving signs that said the same, as confirmed in a statement by RIM Australia to MacTalk:
“We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.”
Countless pundits, including us, pointed the finger at Samsung, which we agree seems an obvious choice given the relationship between the two companies. Samsung’s recent marketing campaigns have called Apple fans “sheep” and poked fun at them for waiting in line for the next iPhone.
But it seems like RIM is showing us a new side of its company.
An Australian blogger happened to be at the store in question and caught the incident on video — skip to 40 seconds in to see what all the hubbub was about.