If Marie Antoinette were to go to the gym, she might look like Rihanna’s new fashion line for Puma.
At least, that’s how the pop megastar described her designs to The New York Times during the line’s debut in Paris.
Partnering with the German sportswear giant, Rihanna created a couture collection full of frilly parkas, satin baseball caps, and lace bandeaus under jumpsuits.
The line’s decadent aesthetic exudes Rihanna’s style, but it’s a new look for the athleisure industry.
Athleisure — athletic clothing that people can wear outside the gym — has gained popularity in recent years with successful brands like Lululemon and Yogasmoga. Beyonce and Selena Gomez have also launched their own athleisure lines.
Rihanna’s Puma collection takes athleisure one step further, turning gym clothing into high fashion and rethinking the way we design sportswear.
Check out a few of the looks, which Rihanna unveiled on September 28.
Rihanna debuted her Puma line in Paris' iconic Hôtel Salomon de Rothschild, a 19th century mansion formerly inhabited by a wealthy banking family.
The collection mainly stays within a pastel colour palette. Here's a model wearing a loungey, corseted jumpsuit:
Another model appears in a cream-coloured outfit, complete with a lace veil and doily-inspired coat.
This look features exaggerated sleeves, and has two extra sleeves tied around the model's bust in a bow.
Though very high-fashion, it's obvious that the collection was inspired by classic gym clothes. The model holding a fan below, for example, is wearing an outfit that resembles a hoodie or a parka.
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