Photo: Adam Tow, All Things Digital
Richard Branson and Steve Jobs both emerged from the same “hippie class” of entrepreneurs in the 1960s and ’70s, which also included Ben Cohen and Jerry Greenfield of Ben & Jerry’s and the late Anita Roddick of the Body Shop. They were simultaneously engaged in disruptive innovation, though on opposite sides of the Atlantic. In a tribute in today’s Telegraph, Branson talks about why Jobs is the entrepreneur he most admired:
Steve Jobs wasn’t known for his sense of fun, but he was always at the centre of everything Apple did. Over his extraordinary career, he learnt the same lesson I have — that even when you’re successful, it is vital that you don’t solely lead your company from a distance. Walk the floor, get to know your people.
In a 1997 marketing campaign for Apple, entitled “Think Different”, Jobs said: “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.” I am proud to say that, in the accompanying montage, he counted me as one of them. I think it’s an attitude that’s shared by all leaders who make a difference — and it’s one reason why, despite our vastly different styles, Steve Jobs was always the entrepreneur whom I most admired.
Branson also talks about Jobs’ legacy in this video on his blog.
Read the full Telegraph tribute here >
And read more Steve Jobs: 1955 – 2011 tributes here >
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