Photo: gapysphoto via Flickr
For all that talk of the demise of the print media, the overwhelming majority of affluent Americans still prefer to pick up a magazine or newspaper than read their news on an electronic gadget, according to a new survey from Ad Age (via Mogulite).The survey, which looked at the news-consumption habits of Americans making at least $100,000 in annual household income, found that 93% said they read hard copy versions of magazines.
86% said they read print versions of newspapers, while less than 7% said they read magazines and newspapers on tablet devices.
The trend held up among younger readers as well, even though they would be expected to consume more news digitally.
88% of respondents between the ages of 18 and 34 said they read magazines in print, compared to 35% who said they read them online. And 70% said they read newspapers in hard copy, compared to 54% who said they read them online.
Maybe there’s not such a market for $8 million iPads after all.
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