The Interactive Advertising Bureau, the IAB, will finalise advertising standards for rich mobile media by “early this fall,” says Anna Bager, who heads the Mobile Marketing centre of Excellence at the IAB.
The big trade group for digital publishers is also working on mobile video standards, Bager states in this video interview with Beet.TV
Bager says standardization is essential for the growth of the fast emerging medium.
The IAB is running a one-day conference on mobile advertising in New York on Monday, July 18.
You can also find this post up at Beet.TV.