- Amazon recently added an augmented reality feature to its iOS app.
- The feature allows users to see digital renderings of some items through their phone screens.
- While the app had a few flaws, the execution was impressive. It was easy to understand how this technology might play a significant role in online retail one day.
Consumers are shopping online now, and that’s a problem for retailers that sell furniture and other home decor.
While they can use showrooms to give some customers a sense of what a new couch or rug will look like in their home, they don’t have the same advantage with those who shop online. The solution? Augmented reality, which allows consumers to overlay digital renderings of items onto their homes through their phone screens.
IKEA, Target, and Lowe’s have all debuted AR shopping technology in recent years, but Amazon recently joined the fray by adding a feature to its iOS app that allows users to sample a limited selection of products, most of which are home furnishings or electronics. The feature works on the iPhone 6S and later models, and the phone must have iOS 11 installed.
We tried the feature and, while the technology still has a few kinks to work out, it’s easy to see how augmented reality could continue to drive consumers away from brick-and-mortar stores.
Here’s how it works.
The product selection is limited thus far, but most of the options are furniture, home decor, or electronics.
The feature is particularly useful for furniture, as it lets you move a given piece around your space to see where it might fit best.
You can also move the object to another part of the room without having to exit the interface or reload the object.
... it's more difficult to move them vertically, as swiping up or down on the screen changes the object's size.
While you can rotate items side to side, you can't rotate them up and down, which can make it more difficult to evaluate items like decorative pillows.
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