Earlier this month, we had a chance to go to the San Francisco 49ers’ season opener and try its official in-stadium app.
The app, now in its second year, has a lot of interesting features, including food delivery and pickup, as well as instant replays. For the 49ers, it’s also a great way to gather data about its fans at the stadium.
Here’s a walk through of how it works:
The San Francisco 49ers moved to a new stadium called Levi's Stadium last year. With the move, it also released its own in-stadium app.
The app was built by VenueNext, a startup backed by a number of investors including Live Nation, Twitter Ventures, and the owners of the 49ers.
The team really seems to be pushing for more people to use its app. These help signs were all over the stadium.
The best thing about it? You can order food directly within the app. You can either have the food delivered to your seat, or go pick it up. You can also send food to your friend.
There are some other cool features too, like a parking pass (which you have to buy through the app) and live game stats.
But the real reason the 49ers built this app is this: real-time data. The app collects all kinds of data about fan behaviour in the stadium, from parking lots that are filled the fastest to the peak time for ordering food.
About 30% of the entire crowd used the app to get in the stadium that day. Surprisingly, only 1% of the users watched the instant replays.
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