Changing a long-standing policy, Google (GOOG) will now allows search ads for beer and champagne. Wine ads were already OK. Liquor ads are still prohibited, a Google rep told Gonzo-SEO.
A Google rep told Search Engine Land it made the change because, “we regularly review Google AdWords content policies and make changes to keep them current and effective.”
Another theory: During an interview with Bloomberg earlier this month, Google CEO Eric Schmidt said that the company should weather the current economic crises because “in a recession, people look for different things,” using Google’s search engine.
“They look for bank re-financing or, in our case bank safes, and all of the sudden the value [of advertisements against those searches] goes up as other things go down.”
Bank safes, bank refinancing, cheap booze specials — it’s not hard to connect the dots. Statistics show that people drink more and alcohol sales climb during a recession.
Google’s updated AdWords FAQ says they will keep the nefarious alcohol ads away from children by giving them a “Non-FamilySafe status.”
(Photo by uberculture)
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