OMGPOP — the NYC-based Web gaming studio once known as I’minlikewithyou — has spent the last year and a half building a suite of casual, entertaining games. Now it’s finally bringing in some revenue: Last night, the company started selling in-game items and premium “star accounts.”
So far, so good: In the first five minutes alone — very, very early this morning — the shops brought in “well into the low thousands in revenue,” CEO Dan Porter tells us. OMGPOP is approaching 1 million members; one third signed in last month.
In-game items and virtual goods are huge moneymakers for some gaming firms, especially in Asia, but the business model is less proven here. OMGPOP raised $5 million, led by Bessemer Venture Partners, earlier this year. Porter took the reins as CEO from founder Charles Forman in February.
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