- Starbucks‘ new holiday cups debuted Wednesday morning.
- This is the 20th year that Starbucks has served festive holiday cups.
- However, this is the first year in recent memory that the cups aren’t red.
Starbucks’ holiday cups are back.
The coffee giant’s seasonal cups returned to stores early Wednesday morning.
In 2017, for the first time in memory, the cups aren’t red. Instead, they’re white with red accents.
Since Starbucks launched holiday cups in 1997, its red cups have become a holiday mainstay — and a source of controversy. In 2015, the coffee giant faced backlash when it debuted minimalist red cups that some complained weren’t “Christmas-y” enough.
Here’s a look at Starbucks’ cups from 2009 to 2017:
Business Insider Emails & Alerts
Site highlights each day to your inbox.