Retailers Are Missing A Huge Opportunity On The Mobile Web

People spend way more time consuming media in apps compared to the mobile web.

To keep up, retailers have spent lots of money investing in shopping apps to offer customers the best possible mobile shopping experience.

So it may come as a surprise that the mobile web is actually a more popular place to shop compared to apps, which means having a high-performing mobile site is just as important as having a great app.

In a new BI Intelligence report, we look at how people’s mobile shopping and buying behaviour is shaping up, what consumers expect from a retailer’s site and app, and what causes someone to transition out of an app and onto a site. We also look at how individual retailers’ mobile sites actually perform and at the breakdown of retailer audiences on the browser compared to the app.

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Here are some of the key findings from the report:

In full, the report:

To access the Mobile Commerce Report and BI Intelligence’s ongoing coverage on the future of retail, mobile, and e-commerce — including charts, data, and analysis — sign up for a risk-free trial.

Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.

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