Here's How Retailers Are Really Using Social Media To Boost Sales

The concept of “social commerce,” or the use of social media or social features to drive sales at online and offline stores, has never quite fulfilled its ambitions.

That’s because social networks are strongest as sources of retail inspiration and product discovery. Social media is where people come across new sellers and products.

In a recent report from BI Intelligence, we analysed the data and spoke to leaders in the social commerce space to understand how their companies are adding value at different stages of the retail and e-commerce “purchase funnel,” the long process that leads to a retail sale. At the bottom of this post, you can see a graphic from BI Intelligence showing what the purchase funnel really looks like.

Some of the latest trends include building social networks around e-commerce platforms, partnering with brands, and otherwise transforming social commerce’s strengths for Pinterest-style digital window-shopping. The report looks at the most important way retailers are leveraging social engagement to drive purchases.

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Here’s how social commerce companies are driving sales:

In full, the report:

To access the report and BI Intelligence’s ongoing Social Media and E-commerce coverage — including charts, data, and analysis — sign up for a free trial.

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