Top retailers are heeding the call for free shipping by offering that perk with more transactions, according to a new study published by comScore.
In the first quarter of 2014, 58% of e-commerce transactions in the U.S. received free shipping as part of the order. One year earlier, just 48% of transactions came with free shipping.
BI Intelligence finds that retailers are clearly becoming savvier about what motivates Americans to make a purchase online. Sixty-six per cent of online shoppers say free shipping is “very important” to them when making a purchase online, according to a poll from the National Retail Federation.
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