Fast food customers are becoming disinterested in new menu items.
Restaurants like McDonald’s, Wendy’s, and Domino’s might need to focus more on their classic menus because customers feel overloaded, reports Brad Tuttle at Time.
“Analysts are saying that McDonald’s sales have been stagnant because consumers aren’t responding to the company’s latest innovations — the limited-time menu items that are supposed to serve as magnets for customer dollars,” Tuttle writes.
Limited-time menu items like McDonald’s McRib and Wendy’s Pretzel Bacon Cheeseburger are supposed to entice customers into stores.
But it’s possible that customers are feeling “deluged” by all the new options — limited time only or not, reports Samantha Bomkamp at the Chicago Tribune.
This year, McDonald’s has introduced several new menu items, including a series of souped-up Quarter Pounders, the Egg White Delight breakfast sandwich, Mighty Wings, a Blueberry Pomegranate smoothie, a Pumpkin Latte, and premium McWraps.
Some of these items are available for a limited time, while others are meant to stay on the menu indefinitely.
But since customers aren’t responding well, McDonald’s could be better off just sticking to the basics, Tuttle writes.
“Because it’s much more efficient, and much less expensive, for a company like McDonald’s to focus on making and marketing classic menu items, some fast-food insiders are rethinking the wisdom of trying to develop and sell a never-ending parade of unfamiliar selections,” he writes.
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