Researching a Prospective Employer & Using a Combination of Strategies

Researching a Prospective Employer
To write a customised résumé and cover letter for a job position, you need to know about the company advertising it. Research to find out:
• What does the company do?
• How did the organisation get started?
• What are its products and services?
• What are the company’s plans?
• Does it appear to be in good financial shape?
• What are some of the industry trends that affect this organisation?
• What are some of the organisation’s greatest challenges?

Find their website using a search engine like Google. You can also call the company and ask for their Website address. It is often listed in business journals, the Yellow Pages and on company brochures and business cards. If you do not have access to the Internet, use a computer at a public library, your state’s JobLink Career centre or college career centre.

You can also learn about the organisation by asking questions of people who already work there. People in your network may also be able to provide you with names of people within the organisation who could talk with you.

Using a Combination of Strategies
Using a combination of methods is essential for a successful job search; you cannot just do one thing anymore. Develop a strategy that works best for the occupation you are seeking. Consult with people in your field or with a career counselor to see what they suggest.
• If we have not said it enough already, network! The more people who know you are looking for work, the better your chances of finding work.
• Use Internet search engines, job board sites, company websites, industry specific websites, blogs and social networking sites. Reference: See our Internet as a Source document for more details.
• After researching a business, call and ask to speak with the hiring manager directly, inquire about possible openings and ask to set up an appointment.
• Register with your local JobLink Career centre, Employment Security office or other employment placement agency. (Some private agencies may charge a fee.)
• Attend local and school job fairs.
• Search job postings in newspapers, professional/trade journals and other publications.
• Look in the business section in the paper for companies moving into the area, expanding operations or have received patent approvals or other awards; these companies are probably hiring.
• Take a drive through nearby industrial parks, shopping centres and office complexes for worthy companies you can contact.

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