New York’s most glamorous liberals rallied around President Barack Obama today for the launch of “Runway to Win,” his campaign’s new collection of designer campaign gear.
Unsurprisingly, the GOP is having a field day with the high-fashion fundraising gimmick, which features expensive election-themed merchandise from big-name designers like Marc Jacobs, Vera Wang and Beyonce. Seizing on a fresh opportunity to bash the coastal elite, the Republican National Committee has released a video that slams the President as an out-of-touch celebrity who is cavorting with fashion moguls while campaigning against income inequality.
The WSJ reports that Republicans are also arguing that the new line might violate campaign-finance rules; the Obama gear is selling for a lot cheaper than the designers’ other merchandise typically goes for, which could amount to an illegal campaign contribution.
In reality, the new items are actually relatively basic campaign staples — the star-power comes from the brand-name Obama-loving designers whose names are attached to the gear. But for Obama fans willing to shell out the dough, the campaign has definitely added a cool factor that Republicans are going to have a hard time replicating. After all, how many high-fashion hip-hop moguls support Mitt Romney?
For $55, you can rock this long-sleeve crew-neck shirt designed by Jason Wu, one of Michelle Obama's faves.
Of course, Diddy's not the only music mogul getting in on the action. Beyonce and her mum Tina Knowles designed this $45 printed tee for the collection.
If you want to get really ritzy, $95 will get you this silk scarf from Thai-American designer Thakoon Panichgul.
Laudi Vidni designers Grace Tsao-Wua and Laura Kofoid went all-American with this $85 blue leather wristlet.
For Obamaniacs with a little more edge, Rag & Bone designers Marcus Wainwright and David Neville contributed this $75 'Be The Change You Want To See' tote.
2011 Council of Fashion Designers/Vogue Fashion Fund winner Joseph Altuzarra designed this faded plaid V-neck tee for the collection
And for those who don't want to flaunt their new Obama gear, Richard Blanche designed this makeup bag with a trio of nail polishes: Red-y To Win, Bo Blue, and Victory White.
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.