Report Says The Rich Aren't That Loyal To Luxury Brands [THE BRIEF]

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Good morning, AdLand. Here’s what you need to know today:

Apparently the rich are less likely to stay loyal to luxury brands, says Shullman Research centre’s Luxury and Affluence Monthly Pulse. This open mind provides a huge opportunity for marketers to seal some pretty pricey deals with undecided, incredibly wealthy clients.

British digital ad spending went up more than 12 per cent in 2012 to almost £5.5 billion, says PwC. 

Here are the One Show finalists.

C Wonder partnered with Acquity Group to improve its digital experience.

Toyota’s new marketing scheme by Saatchi & Saatchi focuses entirely on the positive.

Domino’s talks about how it’s ok with negative tweets.

Tim Armstrong announced that AOL is launching a new supply-side platform called MARKETPLACE by ADTECH, which is a sell-side platform.

Michael Barrett, the former CEO of Admeld, joined the board of HookLogic. The company is a performance marketer for online shoppers.

Previously on Business Insider Advertising:

  • This Country Has No Commercial Advertising, And Its Cities Look Weirdly Barren As A Result
  • AD OF THE DAY: Michael Bolton Croons The Juice Into Starburst
  • These Texts Cost A Top Hearst Executive His Job
  • A Peanut Butter Company Figured Out How To Profitably Advertise On Vine
  • The Inventors Of The Web Ad Banner All Just Admitted That It ‘Sucks’
  • How Ex-CEO Ron Johnson Made JCPenney Even Worse
  • This Guy Figured Out How To Send Emails By Playing Guitar

 

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