Report: NBC is investing in BuzzFeed at a $1.5 billion valuation

Jonah Peretti, WiredBrad Barket/Getty ImagesBuzzFeed founder Jonah Peretti

NBCUniversal is reportedly investing $US250 million in BuzzFeed at a $US1.5 billion valuation, according to Re/code’s Kara Swisher and Peter Kafka.

BuzzFeed declined to comment on the report.

Most recently, BuzzFeed raised a $US50 million Series E round last summer, led by Andreessen Horowitz’s Chris Dixon. The Series E capital infusion valued BuzzFeed at $US850 million at the time.

BuzzFeed made more than $US100 million in revenue in 2014.

In addition, NBCUniversal is reportedly investing in Vox Media at an $US850 million valuation.

Re/code reports NBCUniversal may be trying to invest in both media companies to “tap into Millennial audiences,” cordcutters who may not be paying attention to NBC’s TV content anymore.

Last week, The Wall Street Journal reported that NBCUniversal was in preliminary talks with BuzzFeed, among other media properties including Vice Media and Business Insider, to take equity in these companies or acquire them.

We’re reached out to Vox for comment on this story.

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