Ad Age tallies up the 100 biggest media companies in the U.S. and concludes that their American revenue grew just 4.6% in 207 – the slowest rate since 2001. We’re not exactly sure about Ad Age’s methodology — by our count, for example, they’ve shorted Google’s revenue by about $2 billion — but the main point still holds: Things started slowing down last year, which means that this year’s tally will be bad and next year should be gruesome.
Too grim for a Monday? OK. Here’s some silver lining: Bad times often lead to innovation. Here, for instance, is a good way to put your excess Web ad inventory to use: BotherVoting.org, a get-out-the-vote PSA campaign launched by the pleasantly mean-spirited folks at someecards. Expect to see the ads on Gawker, 23/6 and Outside.in, among other civic-minded sites.
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