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REPORT: Amazon will be giving out free ice cream on Thursday to promote its Australian launch

Short Batch ice cream cart. (Source: Short Batch/Twitter)

Amazon Australia is reportedly launching Thursday afternoon with free ice creams.

Internet Retailing reports that the owner of ice cream cart business Short Batch, Scott Kilmartin, was commissioned by a marketing event company to give out treats at Southern Cross Station in Melbourne on Thursday.

Kilmartin was told that the event was for an online retail store with a yellow and orange theme.

While those colours could belong to several other internet companies, the entrepreneur and podcaster said “You don’t have to be a genius to figure it out”.

Business Insider contacted Amazon Australia, but the company declined to comment.

Kilmartin also said that he’s aware of similar promotional events planned for railway stations in Sydney and Perth.

On Tuesday night, news broke that Australian retailers were told to prepare for a 2pm Thursday launch of Amazon Australia.

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