And Now Presenting "The Vitamin Of Modern Industry"

Rare Earth

Photo: REE Fund

Tomorrow a new rare earth ETF is going to be launched in order to tap into investor mania for everything rare earth.But it’s actually not the first fund to try this.

A fund in Switzerland, the REE Fund has done the same thing, and what’s great is that they’ve even given rare earths a catchy nickname: “The Vitamin of Modern Industry.”

Because these elements are used in all sorts of high tech (wind turbines, iPods, hybrid cars, etc.) it’s actually a pretty good name.

And the prospectus for the fund makes for a pretty good overview of why everyone is going so crazy.

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