Nike recently gave its Seattle location a futuristic redesign.
The new store has a number of cool features, inlcuding an art installation signed by Seahawks players and an intricate Michael Jordan display.
Perhaps what’s most interesting about the store is its new gait analysis technology.
The leading sports brand has been quietly adding this running assessment technology to many of its stores across the globe in recent months.
The concept is quite simple. One steps onto a treadmill for a short run while an expert staffer monitors the participant’s running stride using Nike technology.
The expert is then able to recommend a proper running shoe for the runner based off of the results from the test.
Upon completing the test, runners also are granted a video of their performance, so they can analyse their stride themselves.
In a general sense, advanced Gait technology can point out problems in a person’s running style or identify what is causing injuries for a runner.
However, Nike’s run assessment technology seems to be designed more for the purpose of finding the proper Nike shoes for your run.
The free service draws in many runners looking for feedback on form and a well-fitting shoe.
Three New York locations, Nike Running Flatiron, Nike Running Upper East Side and NikeTown New York, currently offer run assessment technology.
It’s also available at select locations across the nation, including Nike Chicago, Nike Mall of America in Minnesota, Nike Lenox Mall in Georgia and Nike Scottsdale in Arizona among others.
Even some international locations provide running Nike Run Analysis in stores. Check out this Nike + Running Analysis test taken in Tokyo, Japan.
One runner, Susie Lemmer, tried the service at Nike Chicago last month and detailed her experience in a blog post.
When she first arrived, the in-store expert asked her a number of questions ranging from her history and future plans with running to her preferred shoe type.
During the test, she was video taped from the side and from behind to get a full perspective on her stride.
The test is designed to analyse, “your foot fall, angle of pronation, and rotation of your stride,” according to Lemmer.
Lemmer had nothing but praise for the service and highly recommended other runners to check it out.
“I had a great time testing out my running and new shoes — this is a fantastic service that Nike offers. It was truly enlightening for me to see how much work I still have to do, and how much my natural stride really does revert back to old habits when I let them slide,” Lemmer writes in the post.
Check out one runner’s video.
Another runner visited a Nike store in Tornonto and also had a very positive experience completing the assessment.
“The Nike+ Run Analysis helped me a great deal with understanding my body and running patterns on a whole different level. Now I’m more aware and cautious of my overall running style and aesthetic that working on areas of improvement are crucial to a successful and more enjoyable runs while training,” Christina Cheng wrote in a blog post.
We reached out to Nike on its future plans for Run Analysis and will update if we hear back.
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