I write a lot about email marketing campaigns and best practices… in part because it is such a vital, under-discussed lever for marketers (primarily for engagement / retention). But also because I get so many emails that it’s easy to compare effective ones against the junky ones (which are the vast majority).
I pay attention to emails from movie-rental company Redbox because they are intelligent and well crafted.
Redbox runs email promotions that have a clear purpose. I wrote before that about the email campaign / offer aimed at validating email addresses – it was smart because it rewarded an action that was worth longer-term value (free movie for an email validation).
Redbox has run similar offers / campaigns for Facebook Likes.
Below is a 2-for-1 email promotion. Seems like a great deal – and it is: three movies for