Redbox Draws A Line In The Sand For Netflix By Refusing To Cooperate With Warner Bros. Rental Delay


Photo: Illustration: Business Insider/Kevin Lincoln

One of the major narratives in the decline of Netflix’s stock price last year was customer dissatisfaction with raised subscription prices.Netflix lost 800,000 subscribers in Q3.

Even if some of that has ebbed, it’s still worth keeping in mind now that Redbox has refused to cooperate with Warner Bros. new 56-day delay on renting out new DVD releases, Variety reports.

While Redbox is rebelling, Netflix went along with the deal, agreeing to the delay in exchange for the traditional discount from Warner Bros.

Redbox will instead acquire the discs through retail and rent immediately. They’ll start with “A Very Harold and Kumar Christmas” on February 7.

Netflix is making its DVD service worse for customers, and Redbox is making theirs better. Considering that Redbox only last year eclipsed Netflix as the largest renter of DVDs, it looks like Redbox will continue to grow as the dominant provider of physical discs, and Netflix will be content with streaming.

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