Ben Eatwell, a former Head of Marketing, LinkedIn Sales & Marketing Solutions, has just been hired by Melbourne-based recruitment startup Weploy as its first chief marketing officer (CMO).
This latest hire follows the appointment a few months ago of Marissa Senzaki as Head of Talent at Weploy. Marissa was previously the Senior Corporate Recruiter at Slack.
Weploy, which launched in April last year with $1 million in funding, is an on-demand recruitment platform allowing businesses to hire quality, pre-vetted temporary staff. Weploy removes the need to use recruitment agencies.
Ben Eatwell, the new CMO at Weploy, says he was attracted by the calibre and energy of the leadership team at Weploy, including co-founder Tony Wu.
“I spent a lot of time with Tony and the other co-founders and was consistently impressed with their vision,” he says.
“One comment of Tony’s, in particular, personified this vision: that the title of ‘Weployee’ becomes as desirable as any other job title. That purpose and focus really resonated with me.
“Second, was what I saw at LinkedIn and across the APAC market on a daily basis — the large proportion of those entering the workforce demand more flexibility, and companies are striving for improved productivity.
“Weploy sits at the nexus between these two, offering a flexible workforce, which reduces the administrative burden on knowledge workers.”
Eatwell says his immediate focus is on creating a seamless customer experience so that employers can get the right staff in the right positions at a speed and scale unmatched anywhere before.
“In my role as CMO of Weploy, I will lead both the sales and marketing teams,” he says.
“My focus will be on creating a seamless experience for the customer and not on differentiating between revenue source. This growth phase is going to take the effort and spirit of the whole business. In reality, the sales and marketing functions are interdependent and share similar values, it’s largely attribution models that prevent them from shining as one team.”
Co-founder Tony Wu says Eatwell’s credentials stood.
“And being a massive user and fan of Linkedin, I was curious to understand his skill set further. Once we got talking, I was really impressed with his analytical and cognitive thinking,” he says.
“He’s genuine curiosity whilst asking the right and hard hitting questions really stood out from anyone else I had spoken to, and for me I wasn’t looking to just hire someone who could head up our marketing, but someone who could actually influence and inspire the team to think and see things in a different way.”