Recession Winner: Direct Response Ads (GOOG)

Conventional wisdom has it that when money is tight, marketers like to spend on ads with an easily demonstrated ROI — specifically direct response ads. Well, this time, conventional wisdom is correct — at least according to the latest numbers from Neilsen. They¬† do not include Internet spending, but they do paint a pretty picture for Google and AOL’s Ad.com:

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Publicis: US Advertising Will Shrink 6.2% in 2009

 

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