Tough times for the bottled water industry. First, we’ve got a tanking economy which ought to crimp any desire to shell out a few bucks for something that flows from the tap at home. Second, yesterday Pepsi laid the blame for its weak earnings at the feet of Aquafina and Propel, its bottled water brands. And today we learn that bottled water might be loaded with chemicals and toxins.
EWG: The bottled water industry promotes an image of purity, but comprehensive testing by the Environmental Working Group (EWG) reveals a surprising array of chemical contaminants in every bottled water brand analysed, including toxic byproducts of chlorination in Walmart’s Sam’s Choice and Giant Supermarket’s Acadia brands, at levels no different than routinely found in tap water. Several Sam’s Choice samples purchased in California exceeded legal limits for bottled water contaminants in that state. Cancer-causing contaminants in bottled water purchased in 5 states (North Carolina, California, Virginia, Delaware and Maryland) and the District of Columbia substantially exceeded the voluntary standards established by the bottled water industry.
Unlike tap water, where consumers are provided with test results every year, the bottled water industry does not disclose the results of any contaminant testing that it conducts. Instead, the industry hides behind the claim that bottled water is held to the same safety standards as tap water. But with promotional campaigns saturated with images of mountain springs, and prices 1,900 times the price of tap water, consumers are clearly led to believe that they are buying a product that has been purified to a level beyond the water that comes out of the garden hose.
To the contrary, our tests strongly indicate that the purity of bottled water cannot be trusted. Given the industry’s refusal to make available data to support their claims of superiority, consumer confidence in the purity of bottled water is simply not justified.
Via: The Lede
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