A First Look At RebelMouse, The New Startup From The Technical Genius Who Helped Build The Huffington Post

Rebel Mouse

Photo: Screenshot

Former Huffington Post CTO Paul Berry is launching his new venture, RebelMouse this morning.We’ve been playing with it for a few hours, and at first glance it appears to be a combination of the biggest social publishing platforms on the web.

It has elements of Flipboard, Tumblr, Pinterest, and even About.me.

Berry tells us it’s a “social front page to let people know who you are.” Right now we have Twitter, and Facebook, and Instagram, and whatever else, but those sites all over the place. RebelMouse can put everything you do on them in once place.

It does more than just aggregate your social sharing. You can write posts on it. You get advanced analytics on how people are consuming and sharing your content.

We asked if the analytics were influenced by his time at Huffington Post, where stats are big part of what they do. He said it was. He said people would say they want to have the advance analytics that HuffPo had for their own personal site. RebelMouse will attempt to deliver some of that.

You can sign up at RebelMouse starting today for an account. You’ll be put on a wait list as they handle the demand, and work out the bugs. It should open to everyone by the summer.

The early business plan seems to be to charge companies that want to use the platform.

For normal users who want rebelmouse.com/jyarow (for instance) it doesn’t cost a thing. But, if we want social.businessinsider.com then it’s $3 a week. If want RebelMouse to host jayyarow.com then it’s $3  month.

RebelMouse is backed by Lerer Ventures. The partners at Lerer Ventures founded Huffington Post, invested in BuzzFeed, and Business Insider, as well. So, social, new media is something Lerer specialises in.

We’ve taken screen shots of RebelMouse as we set it up, click through to see what the site looks like.

You have to plug in your social accounts, like Twitter

And Facebook..

Requisite scary Facebook warning page!

Then it's all set...

And then, you can reserve your URL

Then you get put on the wait list. Since we know a guy, we got past the velvet rope, and ...

BOOM, we're in. This is RebelMouse. As you can see, it's like Pinterest with a grid layout. It's like Flipboard in that it collects everything you share on Twitter.

Playing around in the site, you can change the fonts and style if that's what you're into

If you want to write a post, or add a photo, you can do that...

And, as you can see, there's the story in the top right.

You can get analytics on each story to see how it's performing.

And here's the video on our RebelMouse page

And that's it! What do you think?

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