Real-Time Ad Platform AppNexus Poaches Another Googler

Lauren Nemeth

Real-time ad platform AppNexus picked up a new Director of Sales from Google, the company announced today.

Lauren Nemeth was a sales team manager for Google’s DoubleClick ad network. She follows AppNexus’s president, Michael Rubenstein, who was previously head of DoubleClick’s ad exchange.

AppNexus lets advertisers monitor and adjust ad campaigns on the fly.

“My focus going forward is to demystify the complex process of real-time advertising across the Internet and help our clients transform into the masters of this emerging medium,” Lauren said in a statement.

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